Pepsi - Cola Analysis
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작성일 22-11-14 04:30본문
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설명
순서
_SLIDE_1_
Brand management
Pepsi - Cola
_SLIDE_2_
01 Introduction
02 Pepsi brand Analysis
03 Failure case
04 Competitor Analysis
05 Problems Analysis
06 Suggestion
Contents
_SLIDE_3_
01 Introduction
History of Pepsi
Pepsi was first introduced as `Brad`s Drink in New Bern, North Carolina, U.S.A, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
Pepsi is a carbonated soft drink that is produced and manufactured by Pepci CO.
it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.
Pepsi Co acquires Tropicana Products from Seagram Company Ltd in 1998.
_SLIDE_4_
01 Introduction
History of Pepsi’s logo
The Pepsi logo, just like the world’s favorite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet.
The Pepsi logo is three dimensional in nature. It comprises of a globe painted with two completely opposite colors complimented with a swirl in the …(skip)
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Pepsi - Cola Analysis
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Pepsi - Cola Analysis
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